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6 things you should know about negative SEO

6 things you should know about negative SEO

Negative SEO is that which is carried out to harm the web positioning of a page. Its goal is for Google to penalize you for breaking its rules, even though you haven’t done so. It is definitely a strategy that only unethical companies carry out to harm their competition. However, you should know more about this topic to be alert.

What are the common Negative SEO strategies they perform?

1. Negative backlinks that redirect to your website:

Negative backlinks are those created by the competition with anchor text that seeks to harm you so that you are penalized. According to many specialists, this can work by creating thousands of toxic backlinks.

Google penalizes websites that frequently use anchor text with the keyword they are seeking to position. Previously, it was very common to create backlinks with adult sites. Currently you can use the SE Ranking tool to detect the bakclinks your page receives.

You can also access Google’s Link Disavow tool so you can indicate which link the search engine should ignore. Likewise, keep in mind that you should only use this tool if you are 100% sure that the link is spam.

2. Quality backlinks that are stolen or replaced by others:

This strategy consists of the competition contacting the company where you placed a quality backlink so that it can be removed. There are also times when they make an agreement so that instead of the backlink going to your page, it goes to theirs. The truth is that these agreements are not always achieved, however, there are times when the competitor does not stop until this substitution is achieved.

If you want to check that none of your quality backlinks have been removed or replaced, you can access the “Backlink Monitoring” tool to monitor. If you notice something strange, it is advisable to contact the company with which you made the agreement to exchange links.

3. Steal absolutely all your content:

It is difficult for another page to steal your content, since Google will recognize as original content the one that is published and indexed first. The way another page steals your posts is that it does so when you have not yet done the indexing, so that the other page indexes first. Furthermore, the company that does this must have authority, otherwise it would not achieve its goal. https://londonseo.expert/

If you want to detect that your content is being stolen, you can use the Copyscape pages which allows you to create alerts when content exactly the same as yours is published.

4. Click fraud, used to ruin your CTR:

Click fraud is a technique where bots are used to ruin your CTR rate. What these bots do is choose your page in the SERP, then immediately abandon it and make Google believe that your site is not important enough to keep you in the first search results.

5. Heavy crawling, used to load the server:

Heavy Crawling uses bots to crawl your website and thus increase the server load, so that your page slows down or, worse yet, causes the website to crash. If this happens to you too often, Google could even stop indexing you, seriously harming your positioning.

6. Being attacked by hired hackers:

One of the worst things that can happen to you is that specialized hackers mess with your page. We tell you about its most common attacks.

Change your content to make it look like spam
There are hackers who seek to damage your content so that it looks like spam and thus you are penalized. It is difficult for large companies to quickly detect this, however, small companies have a greater opportunity to detect and solve it.

Alter your robots.txt file
Another technique that hackers do is to alter your robots.txt file so that Google no longer crawls your site, preventing indexing.

How to prevent your website from being hacked?

The important thing is to keep your CMS updated, since previous versions may be vulnerable to hackers. Also remember to apply strong passwords along with security plugins to create an impenetrable wall to prevent your website from being hacked. It is difficult for large companies to quickly detect this, however, small companies have a greater opportunity to detect and solve it.

About John Cena

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